Instagram Ads

You’re scrolling through your Instagram feed when you come across a photo of a friend with her boyfriend. You like the photo, but you soon discover that the post is two days old and that she has since broken up with the boyfriend from the photo. #Awkward. Instagram heeds users’ feedback about its … [Read more...]

The best kind of ad is one that tells a compelling story. It captivates its intended audience in a short span of time while also establishing brand or product information that will leave a lasting impression. It’s stunning, informative, and clever. That’s why Instagram Stories is such a crucial … [Read more...]

You post and post on Instagram, hoping that the frequency of your posts will increase the chances of your content appearing in your followers’ feeds. You schedule posts to publish often, and you’re feeling on top of your game. I have some sad news for you: you can post as often as you like and … [Read more...]

Instagram Stories, social hub to over 300 million daily users, is now planning to include the Carousel Ad format as an option for advertisers. So in other words, rather than being limited to only one photo or video, advertisers will be able to include three in their ads. According to Tech Crunch, … [Read more...]

For many of us, social media can seem equally alluring and evasive. On one hand, online success seems easily tangible by posting content. On the other hand, there’s no guarantee you’ll gain traction or followers, even with planning, time, and hard work. If you find yourself wondering why your … [Read more...]

For those businesses frustrated with the inability to schedule Instagram posts, there is good news. According to Social Media Today, Facebook made some changes to Instagram's graph API, allowing businesses to schedule posts using third-party tools such as Hootsuite. Previously, while … [Read more...]

Influencer marketing success lies in Instagram, new data suggests. According to recent findings gathered by Klear, an analytics and social media marketing platform, influencer posts doubled to more than 1.5 million worldwide in 2017. For the purpose of Klear's study, influencer posts included the … [Read more...]

The recommendation feature shows posts from accounts users don’t follow. Photo courtesy of The Verge. Instagram rolls out an update that mimics its parent company’s engagement feature. Much like Facebook’s, Instagram’s new recommendation feature shows posts liked by friends directly in the feed … [Read more...]

One way to succeed on Instagram is to network with others who have accounts similar to yours. Instagram is a supportive online community, one that inspires business and brand growth through professional connections if you show your desire to support other accounts. It's a give and take. What is … [Read more...]

Much like Snapchat, Direct opens to camera and sends chats, photos, and videos. Photo courtesy of The Verge. Instagram is turning its messaging feature, Direct, into a Snapchatesque standalone app. The resemblance between Direct and Snapchat is hard to ignore. Much like Snapchat, Direct opens … [Read more...]