You’ve finally given in and hopped into the Snapchat bandwagon. You’re in for a treat filled with spontaneous fun, crazy face filters, and awesome augmented reality. When you sign up for a Snapchat account, as with other platforms, you are presented with a Terms of Service contract you are … [Read more...]

Photo Courtesy of fileclusterIf you have a phone, you can make a Snap ad. It’s that simple. Snapchat for Business recently published a short YouTube video that gives the simple step-by-step steps for making a Snap ad with the new Snap Publisher tool. And yes, as long as you are in legal … [Read more...]

In an attempt to increase ad revenue and restore investors’ trust, Snap Inc. will test non-skippable ads in its app, Snapchat. As reported in Digiday and three other sources, Snap Inc. will test six-second, non-skippable ads in select TV-esque Snapchat shows. Starting May 15, these non-skippable … [Read more...]

Snapchat is a powerful platform with over 750 million engaged users. But with this vast data, how would you track the performance of your Snapchat ads? That's where the Snapchat Pixel comes in. What is the Snapchat Pixel? The Snapchat Pixel is a small piece of code that you place on your website … [Read more...]

If you’re one of the users who wants to remove your social media existence entirely, you’ve likely learned by now that this is no easy feat. Although there are plenty of resources online that walk you through the process of deleting your data from Facebook, there isn’t quite as much out there to … [Read more...]

The day Snapchat advertisers have been waiting for has finally arrived. The app now gives users the ability to purchase products without ever having to leave Snapchat. According to CNBC, the new update is called Shoppable AR and allows advertisers to include a website with sponsored photo … [Read more...]

It’s all about the “where.” In addition to its vertical camera format, Snapchat’s niche has been its location-driven advertising features, such as geofilters, Snap Map, and Context Cards. Now, the app has two new location-based targeting features meant to help advertisers reach their Snapchat … [Read more...]

Getting users to download your app, much less make an app purchase, takes a lot of tries, re-tries, and patience. Last month, Snapchat introduced app ad product updates to help you attract new users, re-engage with existing ones, and reap the benefits of in-depth performance measurements to see how … [Read more...]

Snapchat is breaking barriers hands-free (well, not literally). According to Mashable, the social app is secretly testing a hands-free mode for the latest Snapchat beta app (version 10.27.0.18). The mode allows users to record a maximum of 60 seconds of video hands-free. This means no more finger … [Read more...]

Snap is the Oprah Winfrey of social media advertising as of late, announcing yet again more free ad giveaways. Only this time, the company is offering free ads to startups linked with Silicon Valley startup accelerator programs such as Y Combinator. Earlier this month, Snap announced that it … [Read more...]