Facebook Ads

As mentioned in How To Use the Breakdown Feature on Ads Manager, Ads Manager provides you data on your campaigns. You can break the data down according to some criteria including age, gender, country, or time, among many other options. If you want to download this data for your own records, you can … [Read more...]

Analyzing data is an important part of Facebook advertising. Because data give you insights on your audiences’ and campaigns’ behavior, you have the power to improve your campaigns based on your data’s results. Fortunately, you do not need to consult a third party to obtain data on your audience and … [Read more...]

Managing Ads Manager on your own with no previous experience is akin to you operating an airplane without going to aviation school: You see all these buttons before you, but you’re too afraid to click the wrong one lest your ad campaigns crashes and burns. In this situation, you need a guide book … [Read more...]

Maybe you've created a boosted post before, but you now want to graduate to the harder, more exciting ads. Or perhaps this is the first time you've ever created an ad and you need additional guidance. Either way, this article exists for those who need a step-by-step guide to creating a Facebook ad. … [Read more...]

Pixel Perfect is an app on Shopify that allows you to install pixels and product feeds on your Shopify store—no coding required! To be able to install this app, you must fulfill these three requirements: You must have a Facebook Pixel ID Your store must not have any existing Facebook Pixels … [Read more...]

If you want to track which web pages your customers are visiting using the Facebook Pixel, look no further. The Facebook Pixel has been integral to the success of plenty of marketing tactics, ask any Fb advertising agency. Installing the Facebook Pixel to Shopify requires only three steps. Read … [Read more...]

The Facebook Pixel is a powerful tool that can help you track user activity on your website and create targeted Facebook ads. But how do you install the Facebook Pixel to your website? In this blog post, we'll walk you through the steps on how to install the Facebook Pixel to Google Tag Manager. … [Read more...]

In the fast-paced world of digital marketing, the capability to monitor and assess user interactions holds significant influence. Meet Google Tag Manager (GTM), a flexible and potent tool that grants you direct oversight over tracking, eliminating the necessity for intricate code setup. This … [Read more...]

If you’ve never seen a 360 video, you should drop whatever you’re doing and do so now. In fact, take a moment to explore Google’s Beyond the Map project that gives a 360 video tour of Rio during the Olympics. As illustrated by Google's 360 video,  (or if you’ve seen a 360 video before), you’d … [Read more...]

In my previous articles, I’ve talked about chat bots on Facebook messenger, bots that exist to promote products and help make purchases. Although around 111,000 chat bots already live within messenger, not many seem to be aware of their existence. Why? Because these bots do not appear to users. … [Read more...]