Facebook is joining the rise of original video content. According to the Verge and the Wall Street Journal, next year, the network plans to spend "as much as $1 billion" to produce original content through Watch, Facebook's new video platform. The plan, according to the Verge, is to fund … [Read more...]

Snapchat is a social media platform that enables users to send pictures and videos that automatically disappear after a brief period of time. With more than 750 million daily active users, it's a favored platform for business entities to engage with their clients, promote their offerings, and … [Read more...]

As a small business owner, you likely have a smaller advertising budget. For example, you likely don't have a large budget for reformatting your horizontal video ads to fit the vertical format of platforms such as Snapchat. However, Snapchat is now offering discounts and incentives, according to … [Read more...]

Advertisers now have the ability to enable an auto-fill functionality for web-based forms through Snapchat. This new capability makes the process of filling out forms more convenient for users, therefore strengthening the consumer-business Snapchat relationship. Websites hosted within a web view in … [Read more...]

As of July 18, Snap Inc., parent company of Snapchat, enacted new terms and conditions for both Ad Services and Self-Serve Advertising. Both sets govern the use of ad services linked to a business or organization account. Below is a list that highlights specific sections of the Ad Services Terms … [Read more...]

What drives both Snapchat's and the fast food industry's need to be instantaneous? Only the most influential generational audience: Millennials. This prominent demographic, which consists of 16- to-36-year-olds, like it fast, fun, and instantaneous. To attract this demographic, some fast food … [Read more...]

If you are advertising on Snapchat and looking to hire an agency, AdvertiseMint would love to help you succeed. Here are the steps you'll need to follow in order to add AdvertiseMint to your Snapchat ad account. If you already have a Snapchat ad account set up, proceed to Step 5. 1: Create a … [Read more...]

One thing that has continued to put Instagram Stories in the lead against Snapchat is the ease of discovery. Users can easily discover content, celebrities, personalities, and businesses. Now, Snapchat is violating its steadfast aversion to discovery and branding with its latest rollout of links and … [Read more...]

The next big thing for Snapchat could be location-based messaging. TechCrunch recently learned that Snap Inc. acquired AR (augmented reality) location startup Drop's intellectual property in 2015. Specifically, it acquired Drop's location-based messaging patent. The basic functionality of Drop … [Read more...]

With Time Warner signing on for a $100 million deal with Snapchat to produce up to 10 original Snapchat Shows, one thing is clear: television is not dead. Television is not dying. Television is simply going mobile. It is only deducible then that TV ads are also migrating to mobile. For those that … [Read more...]