Location targeting is growing as a key function for any ad marketing agency, and Snap Map just rolled out to make the process even easier. Snap Map—Snapchat's newest feature—allows users to share their current location with other users. Friends can view locations on a map, which updates each time … [Read more...]

Photo Courtesy of DigidaySnapchat's plan to produce original content for TV show streaming is already coming along nicely with positive responses, according to Business Insider. The project is steadily producing original content created by major television networks. Snap has acquired 13 media … [Read more...]

How do we know that Snapchat advertising works? Simple. We know from others who have seen and conquered the Snapchat advertising scene. Here are three Snapchat advertising campaign success stories to give you confidence in your campaign. 1. NBC's Hairspray Live! To promote the premiere of … [Read more...]

If you've been an avid Facebook junkie for years, breaking into the topsy-turvy Snapchat network can be intimidating. What's a Story? Why do your Snaps disappear? What in the world is an AR lens? The best way to really learn all the features is to dive right in and play around with the app … [Read more...]

It can be difficult to take a fun Snapchat video while keeping your thumb pressed to the screen. All it takes is a slight slip to cut short the fun in what could have been an awesome video. But there's good news for iPhone users (and starting 2019, Android users!). It's possible to change the … [Read more...]

Not every business wants to pay hundreds of thousands of dollars to create custom geofilters or lenses in a Snapchat advertising campaign. Fortunately, there are multiple ways to benefit from the app without spending a dime. 1. Promote Events, Deals, or New Products Even businesses can … [Read more...]

In a previous post, you learned how to create a Snapchat ad account. Great, congratulations! However, like all advertising agencies, you cannot manage an ad account on your lonesome. In fact, it’s impossible to keep an agency running without other members helping you, such as account managers, … [Read more...]

A few days ago, AdvertiseMint gained access to Snapchat’s Ad Manager. As we explored the dashboard, we took screen shots to give to you, our loyal readers. First we took screenshots to show you how to create a Snapchat ad account. Then we took screenshots to show you how to create your first … [Read more...]

Snapchat wants to get even closer with its users, now requesting users to enable location services before accessing basic filters. When location services are disabled, a message appears prompting the user to identify their location in order to access filters with "different colours, the weather, … [Read more...]

As previously mentioned, Snapchat launched Ad Manager, its imitation of Facebook’s ad management dashboard, Business Manager. Unlike Business Manager, however, you must contact one of Snapchat’s representatives and request access to the dashboard. Once the representative determines that your agency … [Read more...]