After a discouraging Q3 2017 earnings report, Snap bounced back with a recent rollout of two new ad formats, Promoted Stories and Augmented Reality Trial. Promoted Stories Promoted Stories ads, according to TechCrunch, consist of a series of three to ten Snaps that make up a slideshow-type format. … [Read more...]

Another Snapchat copycat comes in the form of message streaks in Facebook Messenger. According to The Verge, Facebook is testing the streaks feature on select accounts. Originated by Snapchat, the streak feature displays an emoji identifying the friends that have continuous back-and-forth Snaps. … [Read more...]

A Snapchat business geofilter is a text overlay that appears to Snapchatters when they are near your physical store. Geofilters, when clicked from Snapchat’s filters menu, appear over Snapchatters’ images, containing the location and the name of a local business nearby. Using a geofilter allows you … [Read more...]

Further and further away are the days of getting breaking news from our television sets. According to eMarketer, a Pew Research Center survey of US users discovered an increase in the use of social media as a news source. Users are turning to Twitter, YouTube, Tumblr, Snapchat, and Facebook more … [Read more...]

Snapchat joins Facebook and Google in its release of Snap Pixel, a measurement tool that tracks consumer behaviors after they viewed a Snapchat ad. Advertisers can use Snap Pixel, created through Snapchat's ad-buying tool, to see how their Snapchat ads influence subsequent website traffic and … [Read more...]

Snapchat released Context Cards, a new feature that provides basic information on local businesses. Although created to drive customers to various local businesses, because of Context Cards’ Yelpesque features and Snapchat’s millennial audience, one industry, above all, may benefit from the new … [Read more...]

Samantha Wormser, lifestyle blogger, influencer, and founder of thesaltytwig.comSoon after Instagram Stories launched in August 2016, Mediakix, an influencer marketing agency, noticed influencers’ declining interest in Snapchat. Baffled, the six-year-old company investigated. Mediakix observed 12 … [Read more...]

Photo Courtesy of Snapcode ShareMaybe you've seen that signature white ghost icon on your paper Pepsi or Wendy's cup, but didn't give it a second thought. Well, as an advertiser, you definitely want to give it another look. Snapcodes are increasing in popularity amongst advertisers and big brands … [Read more...]

Game on! Through new partnerships in its Creative Partner Program, Snap Inc. improves the ad viewing experience with ads that open into interactive apps and games. Last week, Snap released the names of 14 companies who "represent the best in video, cinemograph, and gif creation; game and playable ad … [Read more...]

The game is far from over for Snapchat, according to a recent article by Forbes. And it’s all because of geolocation. Although analysts have predicted low share price numbers for Snap Inc., shortly after the company’s quarterly earnings came up short following its IPO in March, Forbes says the … [Read more...]