- 10-Second Video Views
- 30-Second Video Views
- A/B Testing
- About Section
- Account Currency
- Account ID
- Account Settings
- Account Spending Limit
- Actions
- Activity Log
- Ad Account
- Ad Auction
- Ad ID
- Ad Reports
- Ad Set
- Ad Set Budget
- Ad-Targeting
- Add to Cart
- Add to Cart Conversion Value
- Admin
- Ads API
- Ads Manager
- Advertising Policies
- Age
- Amount Spent
- App
- App Engagement
- App Installs
- App Story Engagement
- App Uses
- Artificial Intelligence (AI)
- Audience
- Audience Insights
- Audience Network Ads
- Audience Retention
- Augmented Reality (AR)
- Autobid
- Average CPC
- Average CPM
- Average Duration of Video Viewed
- Average Percent of Video Viewed
- Backup Payment Method
- Bid
- Billing Summary
- Billing Threshold
- Boosted Post
- Bots for Messenger
- Broad Categories
- Budget
- Business Manager
- Call-to-Action Buttons (CTA Buttons)
- Campaign ID
- Campaign Level
- Campaign Spending Limit
- Canvas Ad
- Carousel Ad Format
- Chat
- Check-Ins
- Checkouts (Conversion)
- Checkouts Conversion Value
- Click Through Rate (CTR)
- Clicks
- Clicks to Play
- Clicks to Play Video
- Connection Targeting
- Connections
- Conversion Tracking Pixel
- Conversions
- Core Audiences
- Cost per 1,000 People Reached
- Cost per 10-Second Video View
- Cost Per Action
- Cost per All Actions
- Cost Per App Engagement
- Cost per App Story Engagement
- Cost per App Use
- Cost Per Check-In
- Cost Per Checkout (Conversion)
- Cost Per Click (CPC)
- Cost per Clicks to Play Video
- Cost Per Credit Spend Action
- Cost Per Event Response
- Cost Per Gift Sale
- Cost Per Key Web Page View (Conversion)
- Cost Per Lead (Conversion)
- Cost Per Mobile App Achievement
- Cost Per Mobile App Action
- Cost Per Mobile App Add To Cart
- Cost Per Mobile App Add To Wishlist
- Cost Per Mobile App Checkout
- Cost Per Mobile App Content View
- Cost Per Mobile App Credit Spend
- Cost Per Mobile App Feature Unlock
- Cost Per Mobile App Install
- Cost per Mobile App Payment Detail
- Cost per Mobile App Purchase
- Cost per Mobile App Rating
- Cost per Mobile App Registration
- Cost per Mobile App Search
- Cost per Mobile App Start
- Cost per Mobile App Tutorial Completion
- Cost per Offer Claim
- Cost per Other Mobile App Action
- Cost per Other Website Conversion
- Cost per Page Engagement
- Cost per Page Like
- Cost per Page Mention
- Cost per Page Tab View
- Cost per Photo View
- Cost per Post Comment
- Cost per Post Engagement
- Cost per Post Like
- Cost per Post Share
- Cost per Question Follow
- Cost per Registration (Conversion)
- Cost Per Thousand
- Cost Per Thousand (CPM)
- Cost per Unique Click (All)
- Cost per Video View
- Cost per Website Action (All)
- Country
- Cover Photo
- CPC (Link)
- Credit Spends
- Current Balance
- Custom Audience
- Custom Conversions
- Custom Conversions
- Daily Active Users
- Daily Budget
- Daily Page Activity
- Daily Spend Limit
- Delivery
- Delivery Fatigue
- Desktop App Credit Spends Conversion Value
- Destination
- Device
- Dynamic Product Ads
- End Date
- Engaged Users
- Event Responses
- External Referrers
- Facebook Account Kit
- Facebook Analytics for Apps
- Facebook Aquila Drone
- Facebook ARIES
- Facebook Audience Selector
- Facebook Badge
- Facebook Block
- Facebook Event
- Facebook Exchange (FBX)
- Facebook Fan
- Facebook Follow
- Facebook Groups
- Facebook Like
- Facebook Link Ads
- Facebook Lite
- Facebook Live API
- Facebook Messages
- Facebook Messenger
- Facebook Milestones
- Facebook Notes
- Facebook Page
- Facebook Page Views
- Facebook Pixel
- Facebook Search
- Facebook Surround 360
- Facebook Terragraph
- Free Basics
- Frequency
- Friend
- Friends of Fans
- Gender
- Gift Sale Conversion Value
- Gift Sales
- Impressions
- Instagram Stories
- Instant Articles
- Interest Targeting
- Key Web Page Views (Conversion)
- Landing Page
- Language
- Lead Generation
- Lead Magnet
- Leads (Conversion)
- Leads Conversion Value
- Life Event
- Lifetime Budget
- Like Sources
- Liked by Page
- Link Clicks
- Lookalike Audiences
- Marquee Campaigns
- Media Consumption
- Mixed Values
- Mobile App Achievements
- Mobile App Actions
- Mobile App Actions Conversion Value
- Mobile App Adds to Cart
- Mobile App Adds to Cart Conversion Value
- Mobile App Adds to Wishlist
- Mobile App Adds to Wishlist Conversion Value
- Mobile App Checkouts
- Mobile App Checkouts Conversion Value
- Mobile App Content Views
- Mobile App Content Views Conversion Value
- Mobile App Credit Spends
- Mobile App Feature Unlocks
- Mobile App Install Ads
- Mobile App Installs
- Mobile App Payment Details
- Mobile App Purchases
- Mobile App Purchases Conversion Value
- Mobile App Ratings
- Mobile App Ratings Conversion Value
- Mobile App Registrations
- Mobile App Searches
- Mobile App Starts
- Mobile App Tutorial Completions
- Monthly Active Users
- Multicultural Affinity
- Multicultural Affinity
- Native Advertising
- Net Likes
- New Likes
- News Feed
- Notifications
- Objective
- Offer
- Offer Claimed Story
- Offer Claims
- OpenCellular
- Optimized CPM
- Optimizing for App Events
- Organic Reach
- Other Clicks
- Other Mobile App Actions
- Other Website Conversion Value
- Other Website Conversions
- Page Admin
- Page Engagement
- Page Like Story
- Page Likes
- Page Mentions
- Page Post Ad
- Page Post Sponsored Story
- Page Roles
- Page Tab Views
- Page Tabs
- Pages to Watch
- Paid Reach
- Partner Categories
- Payment Methods
- People Taking Action
- Photo Views
- Pin to Top
- Pixel Helper
- Placement
- Post Attribution
- Post Comments
- Post Engagement
- Post Feedback
- Post Reach
- Post Shares
- Post Views
- Posts to Page
- Potential Reach
- Power Editor
- Price
- Primary Payment Method
- Profile
- Profile Expression Kit
- Promoted Post
- Reach
- Registrations (Conversion)
- Registrations Conversion Value
- Relevance Score
- Reports
- Result Rate
- Results
- Save to Facebook
- Shared Login
- Social Click Rate
- Social Clicks
- Social Clicks (All)
- Social Impressions
- Social Plugins
- Social Reach
- Source Audience
- Spent Today
- Sponsored Result
- Sponsored Story
- Start Date
- Status
- Suggested Bid Range
- Suggested Edits
- Tagging
- Targeted Audience
- Ticker
- Timeline
- Timeline Review
- Top Story
- Total Conversion Value
- Trademark
- Transactions
- Trending
- Unique Clicks (All)
- Unique CTR (All)
- Unlikes
- Unpublished Page Post
- VAT
- Verification Hold
- Verified Page
- Video Ads
- Video Views
- Video Views to 25%
- Video Views to 50%
- Video Views to 75%
- Video Views to 95%
- Viral Reach
- Virtual Reality
- Website Action Value (All)
- Website Actions (All)
Definitions
[glossary]
