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Definitions

  • 10-Second Video Views
  • Artificial Intelligence (AI)
  • Virtual Reality
  • Facebook Terragraph
  • 30-Second Video Views
  • A/B Testing
  • About Section
  • Account Currency
  • Account ID
  • Account Settings
  • Account Spending Limit
  • Actions
  • Activity Log
  • Ad Account
  • Ad Auction
  • Ad ID
  • Ad Reports
  • Ad Set
  • Ad Set Budget
  • Add to Cart
  • Add to Cart Conversion Value
  • Admin
  • Ads API
  • Ads Manager
  • Advertising Policies
  • Age
  • Amount Spent
  • App
  • App Engagement
  • App Installs
  • App Story Engagement
  • App Uses
  • Audience
  • Audience Insights
  • Audience Network Ads
  • Audience Retention
  • Facebook Audience Selector
  • Augmented Reality (AR)
  • Autobid
  • Average CPC
  • Average CPM
  • Average Duration of Video Viewed
  • Average Percent of Video Viewed
  • Backup Payment Method
  • Bid
  • Billing Summary
  • Billing Threshold
  • Boosted Post
  • Bots for Messenger
  • Broad Categories
  • Budget
  • Business Manager
  • Call-to-Action Buttons (CTA Buttons)
  • Campaign Level
  • Campaign ID
  • Campaign Spending Limit
  • Canvas Ad
  • Carousel Ad Format
  • Chat
  • Check-Ins
  • Checkouts (Conversion)
  • Checkouts Conversion Value
  • Click Through Rate (CTR)
  • Clicks
  • Clicks to Play Video
  • Clicks to Play
  • Connection Targeting
  • Connections
  • Conversion Tracking Pixel
  • Conversions
  • Core Audiences
  • Cost per 10-Second Video View
  • Cost per 1,000 People Reached
  • Cost Per Action
  • Cost per All Actions
  • Cost Per App Engagement
  • Cost per App Story Engagement
  • Cost per App Use
  • Cost Per Check-In
  • Cost Per Checkout (Conversion)
  • Cost Per Click (CPC)
  • Cost per Clicks to Play Video
  • Cost Per Credit Spend Action
  • Cost Per Event Response
  • Cost Per Gift Sale
  • Cost Per Key Web Page View (Conversion)
  • Cost Per Lead (Conversion)
  • Cost Per Mobile App Achievement
  • Cost Per Mobile App Action
  • Cost per Other Mobile App Action
  • Cost Per Mobile App Add To Cart
  • Cost Per Mobile App Add To Wishlist
  • Cost Per Mobile App Checkout
  • Cost Per Mobile App Content View
  • Cost Per Mobile App Credit Spend
  • Cost Per Mobile App Feature Unlock
  • Cost Per Mobile App Install
  • Cost per Mobile App Payment Detail
  • Cost per Mobile App Purchase
  • Cost per Mobile App Rating
  • Cost per Mobile App Registration
  • Cost per Mobile App Search
  • Cost per Mobile App Start
  • Cost per Mobile App Tutorial Completion
  • Cost per Offer Claim
  • Cost per Page Engagement
  • Cost per Page Like
  • Cost per Page Mention
  • Cost per Page Tab View
  • Cost per Photo View
  • Cost per Post Comment
  • Cost per Post Engagement
  • Cost per Post Like
  • Cost per Post Share
  • Cost per Question Follow
  • Cost per Registration (Conversion)
  • Cost Per Thousand
  • Cost Per Thousand (CPM)
  • Cost per Unique Click (All)
  • Cost per Video View
  • Cost per Website Action (All)
  • Cost per Other Website Conversion
  • Country
  • Cover Photo
  • CPC (Link)
  • Credit Spends
  • Current Balance
  • Custom Audience
  • Custom Conversions
  • Custom Conversions
  • Daily Active Users
  • Daily Budget
  • Daily Page Activity
  • Daily Spend Limit
  • Delivery
  • Delivery Fatigue
  • Desktop App Credit Spends Conversion Value
  • Destination
  • Device
  • Dynamic Product Ads
  • End Date
  • Engaged Users
  • Facebook Event
  • Event Responses
  • External Referrers
  • Facebook Account Kit
  • Facebook Analytics for Apps
  • Facebook Aquila Drone
  • Facebook ARIES
  • Facebook Badge
  • Facebook Block
  • Facebook Exchange (FBX)
  • Facebook Fan
  • Facebook Follow
  • Free Basics
  • Friend
  • Facebook Groups
  • Facebook Like
  • Facebook Lite
  • Facebook Live API
  • Facebook Messages
  • Facebook Milestones
  • Facebook Page
  • Facebook Page Views
  • Facebook Pixel
  • Facebook Search
  • Facebook Surround 360
  • Frequency
  • Friends of Fans
  • Gender
  • Gift Sale Conversion Value
  • Gift Sales
  • Impressions
  • Instagram Stories
  • Instant Articles
  • Interest Targeting
  • Key Web Page Views (Conversion)
  • Landing Page
  • Language
  • Lead Generation
  • Lead Magnet
  • Leads (Conversion)
  • Leads Conversion Value
  • Life Event
  • Lifetime Budget
  • Like Sources
  • Liked by Page
  • Facebook Link Ads
  • Link Clicks
  • Lookalike Audiences
  • Marquee Campaigns
  • Media Consumption
  • Facebook Messenger
  • Mixed Values
  • Mobile App Achievements
  • Mobile App Actions
  • Other Mobile App Actions
  • Mobile App Actions Conversion Value
  • Mobile App Adds to Cart
  • Mobile App Adds to Cart Conversion Value
  • Mobile App Adds to Wishlist
  • Mobile App Adds to Wishlist Conversion Value
  • Mobile App Checkouts
  • Mobile App Checkouts Conversion Value
  • Mobile App Content Views
  • Mobile App Content Views Conversion Value
  • Mobile App Credit Spends
  • Mobile App Feature Unlocks
  • Mobile App Install Ads
  • Mobile App Installs
  • Mobile App Payment Details
  • Mobile App Purchases
  • Mobile App Purchases Conversion Value
  • Mobile App Ratings
  • Mobile App Ratings Conversion Value
  • Mobile App Registrations
  • Mobile App Searches
  • Mobile App Starts
  • Mobile App Tutorial Completions
  • Monthly Active Users
  • Multicultural Affinity
  • Multicultural Affinity
  • Native Advertising
  • Net Likes
  • New Likes
  • News Feed
  • Facebook Notes
  • Notifications
  • Objective
  • Offer
  • Offer Claimed Story
  • Offer Claims
  • OpenCellular
  • Optimized CPM
  • Optimizing for App Events
  • Organic Reach
  • Other Clicks
  • Other Website Conversions
  • Page Admin
  • Page Engagement
  • Page Like Story
  • Page Likes
  • Page Mentions
  • Page Post Ad
  • Page Post Sponsored Story
  • Page Roles
  • Page Tab Views
  • Page Tabs
  • Pages to Watch
  • Paid Reach
  • Partner Categories
  • Payment Methods
  • People Taking Action
  • Photo Views
  • Pin to Top
  • Pixel Helper
  • Placement
  • Post Attribution
  • Post Comments
  • Post Engagement
  • Post Feedback
  • Post Reach
  • Post Shares
  • Post Views
  • Posts to Page
  • Potential Reach
  • Power Editor
  • Price
  • Primary Payment Method
  • Profile
  • Profile Expression Kit
  • Promoted Post
  • Reach
  • Registrations (Conversion)
  • Registrations Conversion Value
  • What is Relevance Score
  • Reports
  • Result Rate
  • Results
  • Save to Facebook
  • Shared Login
  • Social Click Rate
  • Social Clicks
  • Social Clicks (All)
  • Social Impressions
  • Social Plugins
  • Social Reach
  • Source Audience
  • Spent Today
  • Sponsored Result
  • Sponsored Story
  • Start Date
  • Status
  • Suggested Bid Range
  • Suggested Edits
  • Tagging
  • Targeted Audience
  • Ad-Targeting
  • Ticker
  • Timeline
  • Timeline Review
  • Top Story
  • Total Conversion Value
  • Trademark
  • Transactions
  • Trending
  • Unique Clicks (All)
  • Unique CTR (All)
  • Unlikes
  • Unpublished Page Post
  • VAT
  • Verification Hold
  • Verified Page
  • Video Ads
  • Video Views
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Viral Reach
  • Website Action Value (All)
  • Website Actions (All)
  • Other Website Conversion Value

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